Brand and Reputation
Online Reputation Management for Brands and Public Figures
Online reputation management in one dashboard. See what people say about your brand across social media, reviews and the web, and hear about a problem while there is still time to act.
- One view of every mention that matters
- Alerts on risks while you can still act
- Your standing measured against competitors
- A saved record of each mention
Overview
Your reputation is formed in places you do not control: comments under your posts, public groups, news pages, review sites and replies on social media. A complaint that goes unanswered, a fake account posing as your support team, or a rumor that spreads over a weekend can do real damage before anyone in the business has seen it.
Most reputation damage is preventable when the right person sees the first complaint, impersonation or rumor early enough to respond.
Capabilities
What the service includes
Social listening
Posts and comments on your own pages and mentions elsewhere, across Facebook, Instagram, LinkedIn, X, TikTok and YouTube.
Media monitoring
Coverage of your brand on news pages, public groups and the wider web.
Sentiment and topics
Each mention labeled by sentiment and subject, and grouped into the stories behind a change in mood.
Risk alerts
Notification of complaint spikes, fake support accounts, impersonation and other threats to the brand.
Competitor benchmarking
Your share of conversation and sentiment set against the competitors you choose.
Executive reputation
The same monitoring for named individuals, such as directors and public figures.
Review management
Reviews on Google, the App Store and Google Play in one inbox, with replies drafted for you.
Reports and records
Dashboards for leadership and a saved copy of each mention with its link, text and media.
Multilingual coverage
Mentions read in the languages your customers use, including English, French and Mauritian Creole.
Why Dude Lemon
Why organizations choose us as their reputation management company
We built the platform ourselves and we run it for you. Setup, tuning and day-to-day operation are our job. Your communications, marketing and risk teams get a dashboard they can read in minutes and alerts they can trust.
What online reputation management covers
It starts with listening: knowing what customers, the press and the public say about you, where they say it and how they feel. From there it becomes measurement, with sentiment over time, the topics driving it, and how you compare with the competitors you name.
How we work
A clear path from first setup to daily use.
Scope
We agree the brands, people, competitors, languages and channels to cover.
.01Setup
We connect your pages and configure the names, products and topics that matter to you.
.02Tuning
We review early results with your team so the dashboard shows what is relevant and nothing else.
.03Alerts and reports
We set who is told about what, and the reports leadership receives.
.04Ongoing service
We run the service, adjust it as your business changes, and support your team when an issue arises.
.05Facebook, Instagram, LinkedIn, X, TikTok, YouTube, News and web, Google reviews, App store reviews, English, French, Mauritian Creole
Engagement and pricing
Custom pricing, based on project scope.
Every project is scoped individually. After a short discovery call you receive a clear written estimate, with no obligation. The engagement types below show how we usually structure the work.
Brand monitoring
Your own brand across social media, news and the web.
- Social, news and web coverage
- Sentiment and topics
- Risk alerts
Brand and competitors
Your brand measured against the competitors you name.
- Everything in brand monitoring
- Competitor benchmarking
- Leadership reports
- Review management
Enterprise
Multiple brands, executives and business units.
- Several brands and people
- Custom alerts and reports
- Dedicated support
Reputation Management FAQ
Frequently asked questions.
Anything we have not answered here, ask us directly. A senior engineer replies.
Contact usWhat is online reputation management?
Online reputation management is the work of knowing what is said about your organization in public, measuring how people feel about it, and responding where it matters. It covers social media, news, the wider web and reviews.
What is social listening?
Social listening is tracking public posts and comments about a brand across social platforms, and reading them for sentiment and topic. It shows what people say about you when they are not speaking to you directly.
Which platforms do you monitor?
Facebook, Instagram, LinkedIn, X, TikTok and YouTube, along with news sites and the wider web. Reviews on Google, the Apple App Store and Google Play are covered through ReviewMankey AI.
Do you only track our own pages?
No. We cover posts and comments on your own pages and what other people post about you elsewhere, including public groups and news pages.
How do you avoid results about a different company with a similar name?
Each mention is checked against what your organization is and where it operates. Mentions that are about a namesake are left out of your dashboard and your figures.
Can you monitor competitors?
Yes. You name the competitors, and the dashboard shows their volume of conversation and sentiment next to yours.
Can you monitor an individual, such as an executive?
Yes. The service can follow a named person in the same way as a brand, which is useful for directors, founders and public figures.
Which languages are supported?
The service is multilingual, including English, French and Mauritian Creole. Tell us the languages your customers use and we will confirm coverage.
Let us scope your reputation management project.
Book a free discovery call. You will hear from a senior engineer, not a sales rep, with a clear view of scope, timeline, and cost within two business days.